If you’ve ever wanted to take stunning
photos (faster than you ever dreamed
possible), that delight you in more ways
than you can imagine, while doing
photography from the comfort of your own
backyard, then this will be the most
important message you have ever read.
Here’s what this is all about:
name is Amy Renfrey. I’m a professional
photographer and teacher, who teaches
photography in plain, (everyday) english
and loves teaching you (photography
enthusiasts) to shoot breathtaking
I’m about to show you how you can
transform your images from dull and
lifeless into brilliantly powerful works
of art, leaping to life with energy and
enthusiasm no matter if you’ve been
doing photography for ten years or ten
It’s very important for you turn that
burning passion into stunning images.
It’s vital that you be confident and in
control of the camera to produce the
magic photos you want. Just read this
letter, the important rules for good
photography, take advantage of what I’m
offering and you’ll quickly gain access
through the back door into a new world
of mind blowing skill and ability.
I’ll show you how to photograph
anything, anytime, with any camera
easily and quickly.
You see I wasn’t always a pro
photographer, or a teacher. Not that
long ago I was an enthusiast
photographer, (just like you are now)
with a burning desire to be intensely
skilled in photography. The major
problem was that I knew the basics of
photography, but not enough to really be
overly proud of, or take shots I was
able to confidently show the whole world
It was damn frustrating to tell you the
truth. I would shoot all the things I
loved and adored, like weddings, family
and friends, roses in my garden, the
beach, ducks feeding at the lake… but
still, after blood, sweat and tears, I
still wasn’t making a breakthrough in my
I mean, they were ok, but I didn’t want
them to be just “ok”, I wanted them to
The problem was that with all my time
spent shooting; my shots still didn’t
look clear or sharp at all. The colour
was dull and my photos never had that
“blow-you-away”, “jaw-dropping” factor
that professional images did.
I looked at photography websites, read
books, subscribed to blogs,
magazines…you name it I did it.
I relentlessly searched and persisted
for anything to help me become a more
The awful thing was that I knew there
was a whole other level I was missing
out on; I just didn’t know what it was.
I was searching for some missing, hidden
secrets that would give me the awe and
respect I wanted, from myself and from
But it all just eluded me. The technical
photography jargon confused me and the
simple stuff was way under my level.
I felt like I was in a dark corner.
The professional photographers that I
came across were always so damn
protective. When I asked for help, or
even a simple tip for god sake, they
never wanted to share anything.
Sometimes they were such simple
questions such as “how do I make my
landscape shots look wide, clear and
expansive?” And “how to I make portraits
look soft and romantic for my friends
They acted as if sharing information
with me was like stealing money from
them. Or asking about their sex life or
asking for the launch codes to a nuclear
I made a big mistake by showing some of
my photos to a professional photographer
once. He laughed at me and said “you’ll
never get anywhere with those”.
I was humiliated.
Another time, a photographer crossed his
arms defensively and told me I shouldn’t
ask professionals things like that,
because people might be offended.
Offended? What? Why? Were these
people for real?
Things were pretty bleak. After three
gruelling years of feeling frustrated
and unhappy with my photos I was ready
to give it up. I put my precious camera
away on the shelf and descended into
misery. It was pure gut wrenching agony.
Then, like a genie from a bottle, my
prayers were answered. I remember that
day as clear as what I had for breakfast
I decided to take a drive through a
beautiful town in my home state. I shot
a quick glance out the window and
suddenly noticed how amazing the
landscape looked. I pulled the car over
to the side of the road, mounted the
little digital on my cheap, plastic
tripod and began taking some shots of
that beautiful landscape.
this time was different.
Instead of shooting a thousand shots and
hoping one would turn out I thought
carefully about what I was doing. I
actually stood there for a while, gazing
at the scene, absorbing it all in. I
began to truly examine and assess the
light, thinking smarter about what I
could do with my camera to capture the
beautiful light gently drifting across
the landscape at that divine moment.
All of a sudden something dawned on me.
I began to realise something.
I pressed the shutter button.
When I looked at the photo on the back
of the view finder I swear that I
stopping breathing for a moment. I am
sure my heart skipped a beat. I stared
at the photo in pure amazement.
“Holy Crap! I Nailed it!” I said
blinking at the camera in disbelief.
I flew home in the car! Cursed the slow
drivers on the way home, and arrived at
my front door, panting and sweating.
I threw the door open like a crazed
fool, bolted into my home office
(knocking over the lamp in the hallway)
and turned the computer on. I excitedly
opened the image in Photoshop and held
my breath in anticipation….. Sure
enough, there it was!
The photo stared back at me, like the
mysterious golden egg I’d been chasing
all this time.
I’d finally taken my first stunning
A photo I could be proud of. A photo I
could show off.
That day the penny dropped and I finally
understood what it took to create
beautiful photos. And, most importantly,
I finally understood what I had been
doing wrong all this time. I knew all
the tricks to dramatically improve my
photos. I knew things that professionals
This was the real thing. My life would
never be the same again because I’d
discovered the secret of a lifetime!
At long last I had grasped the
information I needed to become a
professional, self taught photographer.
I wanted to laugh! I wanted to cry with
joy! I was finally doing it!
From then on, my “people” photos
this... To this...
"Untitled Crappy Photo" By
Amy Renfrey 2002
"The Jazz Singer" By Amy
Renfrey in 2009
And my black and white photos went from
“Crappy black and white
photo” by Amy Renfrey in
“The Jazz Musician” by Amy
Renfrey in 2009
Okay I didn’t really call those bad
shots those names, I’m just being silly,
but you get what I mean. When you look
back on the shots you take, after
developing your skills, it’s a bit
embarrassing to say the least.
Then over the next 3 months after my
light bulb moment, I gained so much
confidence that I was shooting events
and even selling my photos! I was on
There’s a good reason I am telling you
You see, there is a BS myth floating
around that it takes “years and years”
to become a skilled and talented
photographer. Well I’m here to tell you
that’s sheer nonsense. That type of
drivel is just a damn lie and one you
can live without.
Forget the “years and years to be any
good” BS, because I am living, breathing
proof that you do not need
endless years of time and frustration or
relentless energy wasted on taking bad
And what I am about to tell you will
completely alter your perception of
yourself in relation to your
Please listen and take notice of this,
I’m only saying it once…
Being the photographer you’ve always
imagined does not depend on getting the
“best equipment”. No! It profoundly
depends on your ability to work with
Sound too simple? If it were that simple
then everyone would be good at
Photo enthusiasts spend way too much
time reading stuff that tells them to
get a better, bigger camera and doesn’t
tell them how to assess the light (and
composition) on your scene first, or
examine physical elements that become a
It’s so important, yet everyone misses
I’m going to tell you a big secret here:
Light is the
only thing you truly
need to give a damn about.
Every lens, camera, filter, tripod (and
everything else you can spend a fortune
on), all work to give you much sharper,
clearer, brighter, and more balanced
But these things don’t create brilliant
photos on their own.
Not knowing how to work with light was
breaking me, well my heart actually, as
you can see from those awful photos
(above) took back in 2002.
Let me explain...
Let’s say you are shooting a wedding.
What is the one thing that makes your
wedding photos look soft and romantic,
loving and classy?
Good lighting equals a good photo. Dud
lighting equals a dud photo.
It’s pretty simple really.
Once you master the art of lighting (and
I’ll show you how), everything else
follows. It honestly does. When photos
are dreadful it’s usually because the
light is unbalanced, uneven, too
overexposed or too underexposed.
Here are some very important things to
know if you want to become good at
(You can’t live without these by the
Too much light
diminishes detail and colour
loses it’s vibrancy and strength
(your flower and nature shots become
plain, dull and hard to see)
Not enough light gives the
wrong contrast and loses fine
detail (you lose fine detail
in facial expression, glowing skin,
sparkling eyes and beautiful lips)
wrong light makes your images
blurry, out of focus and simply dull
(your landscapes look flat,
unbalanced; all the beautifully
crisp detail in mountain ranges
loses impact and drama instantly)
The good news is that:
lighting will give you the unfair
advantage in your photography to
work in any situation or outdoor
scene (even if you have a basic,
el-cheap digital camera you bought
from Walmart, Kmart or second hand
“Okay well, that’s fine” I hear
you say, “but how does this apply to
I’m going to answer that right
I am going to show you:
How to stop the
struggle with frustration from
poorly shot photos of your precious
moments (even if they’re of your
best friends wedding or a tiny
flower in the backyard; they all
Discover how to
master and work with light in all
situations (without long and painful
explanations, everything is
explained in plain English)
Learn the major
mistakes that amateurs make with
portraits and what you can do to
How you can “open
up” your landscape shots just by
using a basic digital camera (ideal
if you don’t have the money or time
to get a wide angle lens, this will
save you years of frustration)
The truth behind
creating fascinating “view points”
in your photo using nothing but
blank space (this will amaze and
surprise you, and help you out when
you get stuck for creating more
intimate and personal portraits)
You can now become the photographer you
want to be. And it’s explained in plain
English. And delivered it in a way that
is fun and easy, no matter what age,
gender, race or religion you are.
My husband and I put our heads together
and came up an ingenious idea; a brand
spanking new product for photography
enthusiasts to learn from at your
own pace, and in easy plain
English, and yes, for a bargain.
We did something ground-breaking...
With his technical website know-how and
my photographic skills, we created a
monthly photography Ezine called
(Those points listed above are just one
tiny fraction of how you will develop
your deep knowledge of photography once
you join our special group of
Each month we tightly pack a vast amount
of “how to” info in our Ezine that it’s
bursting at the seams with bright and
intelligent facts, all explained in
plain English. Yes, even the stuff you
are having trouble with on a daily basis
You will have the unfair advantage over
other photography enthusiasts who are
struggling with their dull and lifeless
It’s not like every other photography
magazine on the market because
everything is explained in plain
English, (even the complicated things
like HDR), it includes a video tutorial
each month and there are no big, stupid
ads either used as filler. And I write
everything, from start to finish.
Want a sneak peak?
Here's what's in this month's "Focus"
Shooting Desert Landscapes
How To Capture The Cold Wilderness of Antarctica
Capturing The Magic Of Beautiful Canyons
Capture The Stunning
Urban Landscape Of Barcelona
An Introduction To CorelDraw
Snap 'n' Earn...
How I Emerged As A
Wedding Photographer In Sydney By Dan Au
Professional "How To" Techniques...
Timelessness Of The Majestic Cathedral
How To Photograph The Northern Lights
Photographing The Cafe Mood
How To Shoot The Beauty and Form Of The Umbrella
Why Leading Lines Work For Every Photographer
The Magic Garden
Focus Ezine Photo Comp
How Pixels Work In
ISO And Light Explained
Your Questions Answered...
Flash Not Firing
Why Are All My Shots Turning Out Blue?
Shooting The Family Jewels
What online services are good for printing photos?
White Balance Settings?
Making Your Photos More
How Dusk Creates A
Monthly Video Photo Critiques...
When you visit the
snow, have you ever wondered why the metering is so
hard? Or, how to capture that mass of white blanketing
In this month’s video, you’ll discover how to shoot
unknown snow scenes, how to meter and expose your white
snow properly, and you will also learn some secret
photographers trade tricks and tips for making your snow
scenes turn out beautifully.
Stay tuned and don’t miss out!
resources for you to learn and enjoy
But that’s not the only thing that makes
this the best choice for learning
With the video tutorial critiques you
can send in your photo (anything you
like) and I will help you improve it,
dramatise it, sharpen it, lighten or
darken it, or shoot it again with my
suggestions deepening its impact it has
You can also win yourself $50 by
submitting a photo on a theme each
month- we have a winner each month. Put
it towards a new lens, a memory stick or
our photography ebooks.
You want great stuff and we’re here to
give it to you. That’s why we’ve decided
that until the end of the month, you can
have not only every single back-issue of
the Ezine, but a whole stack of other
gifts as well.
Special Offer For You!
Here’s what you get:
Take out a subscription today and you
will be given for absolutely free:
The last 8 back issues of
Focus Ezine valued at $120US
Landscape Photography" valued at $30US
Techniques" valued at $17US
In other words, you get $167 worth of
powerful value with your $15 per month
No you don’t have to do anything for it.
Just make sure you sign up now!
How can we afford to be so generous?
Easy! So far every single person I know
who has subscribed to Focus has
experienced a dramatic improvement in
their photos. They can now shoot in any
situation with confidence and ease. Our
subscribers halve the time they spend
shooting endless dud shots. They simply
know what to do now to create photos
with impact, striking features and
just by looking.
And you will too.
But can a photography Ezine really have
the impact and help people so much?
You bet it can! Just read what our
“I am really loving your
ezine. My landscape photos are
clearer and much brighter than they
were before. I can now shoot knowing
what to look for and what not to do.
It halves the time I am shooting
nowadays.” Patricia Mills
“Hi Amy and Paul. Thanks for the
ezine and your critique which really
helped me a lot. I found your
suggestions cut down my shooting by
50% and thanks for your help about
using a smaller f stop it me take
better photos of my kids immensely.”
“Your ezine is the best! I loved
your article on the autumn leaves
and showing the camera data means I
can do the same and get the same
type of shots.” Amanda Heinette
“As per your advice, I reshot
those boats and found a great
satisfaction in my photos overall.
Thank you for a terrific product. I
have found that I spend less time
taking photographs now, it simply
takes me less time to get better
pictures. Many thanks to you and
yours ” Dr T Jones
“Hi Amy, I’d like to say that
your Ezine is most enjoyable every
month and you are relay helping me
to look at this differently and
think about what I am doing before I
shoot. Thanks a million. My photos
are turning out much better much
quicker and I am very happy with the
results.” Daisy Kinsey
Are these photography enthusiasts more
skilled and talented than you? No, they
are not. They are our subscribers who
represent amateurs and enthusiasts
alike, across the globe, all with the
same passion and love of photography
that you have exploding inside you right
The only thing these guys have done
differently is become regular
subscribers to Focus Ezine. They love it
so much that they have stayed on with
their subscription (with no extra
prodding from me, just good information
they get fast results from).
If you too are craving support, help and
friendly guidance to photographic
greatness, then you will be thrilled at
what you will be able to do everyday
with your photography.
Listen, a lot of professional
photographers all over the world are
going to be furious and pissed off with
me for sharing the “Hidden Secret
Weapons” with you.
Especially since you can become as good
as them, without spending thousands of
dollars on expensive equipment or
spending three years at college to learn
the same information that you can get
from me. (I’ve already had one
photographer who told me I shouldn’t be
But that’s just too bad. I don’t care
what they think. There’s no need to
withhold anything anymore. Most
photography enthusiasts have invested
far too much time into upgrading their
gear, pouring over information that just
gives them a brain ache, without looking
at what really takes good photos: YOU!
Does a subscription mean you are “locked
in to a financial commitment and can’t
Goodness No! You can cancel your
subscription at any time, day or night,
whenever you like, with a simple email
Here’s how it all works
Take out a subscription for $15 monthly;
(and get your goodies valued at over
$167). And if for some reason you are
unhappy or no reason at all, you can
cancel the subscription, keep the Ezines
and ebooks, and we can part ways
happily. You are not “locked in” by
anything or anyone. You are free to go
whenever you like.
The Fine Print: If you do cancel then
your future direct debits will cease
instantly, from the date you are
cancelling. You will stop being charged
for the subscription and won’t get any
download links sent to you from there
on. We can part ways on good terms and
wish each other well. Sound fair?
I went through all the same frustration
and tons of disappointments with my
photos as you are going through with
yours. That’s why we work our butts off
to bring you the best information to
date. You want to learn to be a better
photographer and that’s our business; to
make you in to the photographer you so
desperately crave to be.
Besides, if you’ve stayed with me this
far you are serious about your
photography and willing to do learn.
I’m one hundred percent confident that
the Ezine can work magic for your photos
too as well as our subscribers.
Think about it: looking at the most
brilliant picture you’ve ever seen;
clear, sharp definition, fabulously well
lit, beautiful colours radiantly
glowing, and a magnificence you’ve only
seen in nature mags or advertising
But you know that photo was taken by
you. That would be something wouldn’t
it? Just click the “order now” button.
You are completely going to love the
$15.00US monthly payments for 12 months
(that is 12 x $15.00 monthly payments)
All prices in USD
*Note when on the purchase
page simply choose (USD) US dollar from the currency choices
Note: You can cancel the subscription
any time and will not be billed for
Please read the terms of billing here
Recurring Billing Terms
Digital Photographer, Digital
Photography Teacher & Author
P.S When you order,
you’ll be taken to a sign up page where
you enter your details. And in just a
few minutes you’ll be able to download
this month’s issue, plus all the other
back issues too.
But do it now while you’re still
reading. There’s no risk, no reason at
all not to try this amazing Ezine with
ALL the back issues- just imagine what
you are going to learn! Don’t let this
incredible opportunity slip you by.